About usFour companies, one vision. Born in London, delivered globally.

The Avenue Group was formed in 2009 by lifelong friends Will Pepperrell and Ben Richardson, whose aim was to fill the void of a world-class branding agency specialised solely in property.

Since then, The Avenue Group has grown to include all aspects of space and place marketing. Four companies united by their insight, expertise and desire to exceed expectations for their clients and build relationships that stand the test of time.

LeadershipOur deep industry
insight provides unrivalled
understanding of the market.

Founding Partner

Ben Richardson

After 20 years experience in real estate, both client-side and agency-side, Ben possesses a wealth of knowledge from across the industry and informs the marketing strategy for clients across the whole Group.

Founding Partner

Will Pepperrell

As the linchpin of The Avenue Group, Will takes care of the daily operations across the businesses, always ensuring that a trustworthy reputation is maintained that stands the test of time.

Group Director

Carrie Bayley

With 10 years in senior positions and a talent in illustration, Carrie is a rare breed that offers the highest level of expertise to the wider group whilst ensuring the highest level of quality.

Business Operations Manager

Issy Brophy

With a background in economics and a demonstrated knack for optimisations, Issy will manage the P+L across our group and lead specific internal projects to enhance operational efficiency.

Finance Officer

Gurprit Gill

Finance professional with 30 years of experience in both practice and in industry. Gurprit can also use his legal skills to maintain a watchful eye on all the companies within the group, ensuring good financial integrity, compliance and management.

Group Sales Director

Sam Turley

Passionate, driven and dedicated, Sam has a deep understanding of real estate. He will always uncover the gem in any brief – ultimately paving the way for a standout campaign.

Our valuesWe believe enduring success has to be built on a foundation of core beliefs

Thrive together

We are committed to building a healthy and happy workplace and strive to bring positive change for people, place and planet.

Exceed expectation

We are committed to achieving excellence in our field through our insight, expertise, and unwavering desire to be the best in everything we do.

Stand-out service

We are dedicated to addressing our clients’ challenges with enthusiasm and hard work. We aim to build long-term relationships by delivering the highest level of service.

StepChange is an integral part of The Avenue Group’s outlook and an important channel for living our value to bring positive change to people, place and planet.